IBM offers an expansive range of BI and analytic capabilities under two distinct product lines. The Cognos Analytics platform is an integrated self-service solution that allows users to access data to create dashboards and reports. IBM Watson Analytics offers a machine learning-enabled user experience that includes automated pattern detection, support for natural language query and generation, and embedded advanced analytics capabilities. Cognos is IBM’s ‘flagship’ BI and analytics tool, where Watson is the vendor’s entry into the emerging AI-powered tools arena. 

The key features of IBM Cognos Reporting tool are as follows:

• Easy Connection to Data Sources: Along with the ability to import your data stored in Spreadsheets or CSV files, the IBM Cognos Reporting tool has the potential to support different types of data sources, such as XML (Extensible Markup Language), OLAP (Online Analytical Processing), and Relational Databases. Similarly, SQL Databases, Google BigQuery, Redshift, and Amazon can also be connected depending upon the business use case and data requirements.  

• Data Cleaning with AI Assistance: IBM Cognos Reporting tool prepares, cleans, and unifies your business data automatically. It determines related tables, highlights fields, and creates a relationship between these tables. The automatic process of Cognos Reporting saves a tremendous amount of time by discovering the relationship between tables and fields.

• Dynamic Visualizations: Another surprising feature of Cognos Reporting is the ability to build dynamic visualizations. You can produce interactive, eye-catching, and winning dashboards through the drag and drop feature. By clicking anywhere on the dashboard charts, you’ll get different properties to filter up the data. The dashboards of the Cognos Reporting tool are embedded with Advanced AI Forecasting Assets and can be enabled by clickable buttons. Teams can share these reports through Slack or email to understand business ups and downs.

• Unveil Hidden Patterns: Since the IBM Cognos Reporting tool has AI Assistance, you can ask anything at any time to discover what’s present under the rock. Ask questions in simple language about hidden patterns, and the AI Assistance will reveal all required information to you. By having these hidden truths and stories of your data, you can sharpen your business strategies, leading to more profits and revenues. 

• Make Everything Personalized: Every business is different and has different needs. It is essential to understand what’s imperative for your business and what’s not. IBM Cognos Reporting tool helps you to prepare reports according to your business needs. With a personalized and customized approach, a business can achieve goals. You can build multi-page reports according to the taste of stakeholders in the IBM Cognos Reporting tool. There’s no need to send reports after every month or week because IBM Cognos Reporting allows users to set automatic options. The tool automatically generates monthly or weekly reports in required formats and shares them with your team.

• Acquire Useful Insights: IBM Cognos Reporting tool is for everyone, even for those who don’t have a Data Science background. The interface of this tool is powerful yet user-friendly, helping you to acquire useful insights. The tool makes everything super-fast and easy to identify what you don’t get through advanced charts. You can design Predictive Analytics Models in these advanced charts to unveil deep-rooted details of your data, empowering you to make confident business decisions.

• Stay Connected All the Time: The new IBM Cognos Reporting Mobile application, available on both iOS and Android, delivers the desired information to you whenever it is required. By taking control of IBM Cognos Reporting in the palm of your hand, you’re monitoring everything from your phone. For example, the IBM Cognos Reporting Mobile application has a pinboards feature, which are the shortcuts of your most used data. Pin the data ranging from raw data to Visuals, Maps, Charts, or Reports and share with your Team Members, Stakeholders, and Executives. Users can drill down deeper by zooming in and out functionality. Thus, everyone can pay attention to relevant data. The notification feature alerts you immediately, meaning that you can make decisions to resolve queries quickly. In a nutshell, the IBM Cognos Reporting Mobile application ensures everyone stays in the loop. Like the desktop platform, the mobile application is integrated with AI Assistance in which you can use voice note functionality instead of the keypad typing method to get your answers.

• Sales Analytics: The long-term goals of sales organizations can be achieved by adopting the changing and trending demands of the market. IBM Cognos Reporting contains AI Algorithms that understand sales patterns or metrics in real-time and notify you to adjust according to market needs. 

• Marketing Analytics: Every business wants a clear picture of their data, and the IBM Cognos Reporting tool is the perfect tool to do this. AI Assistance works as a trustworthy friend to help you to get better insights from data. It allows you to turn marketing decisions into actions, understand customer needs and drive customer engagement.

• Operational Analytics: When you’re operating a large and multifaceted organization, then you get a large amount of data. It is, therefore, not easy to understand, clean, and prepare data to procure practical insights. Nonetheless, IBM Cognos Reporting explains this issue by stimulating continuous improvement from massive datasets in operation.
  
  Understanding the Advantages of Using IBM Cognos Reporting Tool

IBM Cognos Reporting tool delivers the following advantages:

• It maintains both Cloud and On-premises Deployments.
• IBM Cognos Reporting tool conveys transparency to your business.
• It sustains leading databases and multiple data source options that allow you to make effective Content Management and Reporting strategies. 
• IBM Cognos Reporting tool not only connects your data but also cleans your data to ensure that you attain better insights. 
• Businesses can assemble and integrate multiple-page reports easily.
• It is infused with an AI Assistant tool to ensure that you uncover hidden patterns and gain all necessary business insights.
• With the IBM Cognos Reporting tool, you can share relevant data with Stakeholders, and Executives.
• It grows the potency of the business through advanced charts supporting AI Predictive Analytics Models.
• IBM Cognos Reporting Mobile application facilitates everyone to stay connected in the loop. 
• You can address every Chart, File, Map, Report, etc. according to your business use case and data requirements.

Further Information: Cognos Analytics